Ex-Microsoft engineer’s Treasury tops $6,000 in revenue

What is Treasury and who founded it?

Treasury is a bootstrapped AI financial-coaching startup founded by Junead Khan, a former Microsoft software engineer who left the company in August 2025 to build the product full time, according to Hyper AI and Moneycontrol. Khan joined Microsoft in 2023 after finishing his computer science degree and later launched Treasury as a solo founder in October 2025, Moneycontrol reported.

Treasury uses large language models to provide automated financial coaching to consumers who are underserved by traditional advisers, Hyper AI reported. Mashable said the startup is aimed at people who cannot or do not want to pay thousands of dollars for conventional financial advice.

How much revenue has Treasury generated?

Treasury has generated more than $6,000 in cumulative revenue from paying subscribers, according to both Hyper AI and Moneycontrol. Hyper AI said the company has paying subscribers and that Khan is reinvesting all proceeds into operations while covering his own personal expenses with savings from before he quit Microsoft.

The reports do not say how many subscribers Treasury has or what it charges.

How did Khan build Treasury without a co-founder?

Khan built Treasury alone, using AI coding assistants Claude Code and OpenAI Codex to handle much of the product development, infrastructure and user experience work, Hyper AI reported. Khan also told Moneycontrol that the tools helped him build the startup without a co-founder.

Hyper AI said Khan maintained full operational control and is deferring equity dilution until later validation stages. The same report said he treated his Microsoft compensation as seed capital after accelerator rejections, and timed his departure to coincide with vesting and bonus payouts. Moneycontrol reported that before resigning, Khan made sure some Microsoft stock had vested and that he would not have to repay part of his joining bonus.

Khan’s departure followed what he described as slower product shipping at Microsoft. Moneycontrol quoted him saying shipping felt slower and reported that Microsoft had shifted focus toward security and service stability after outages in early 2025.

Why did Khan focus on content marketing first?

Treasury’s early growth came through content marketing rather than paid acquisition. Hyper AI reported that Khan built an audience across TikTok, Instagram, LinkedIn and X by documenting development cycles, technical challenges and product iterations, because a bootstrapped company could not compete with paid user acquisition.

Mashable said Khan’s combined following reached about 30,000 users, up from fewer than 500 TikTok followers roughly a year earlier. Hyper AI likewise reported an audience of around 30,000 users across the same social platforms, and said Khan converted that audience into early customers.

Khan’s motivation for Treasury came from his own experience managing finances across two countries, Moneycontrol reported. He wanted personalized financial guidance to be accessible to ordinary people, especially those underserved by institutional advisers.

What is Khan doing now?

For now, Treasury remains a solo, bootstrapped company with paying subscribers, modest but real revenue and no venture backing. Khan is not taking a salary from the business, according to Mashable, and is relying on savings from his Microsoft period for living costs while reinvesting company revenue into operations.

The company’s current setup centers on solo execution, AI-assisted development and audience-led customer acquisition, according to the reports.