eToro agrees to buy LB Finanzas in Argentina

eToro agreed to acquire Argentine fintech LB Finanzas in an announced transaction reported in early November 2026, as the Nasdaq-listed trading group continues a string of acquisitions this year. Finance Magnates reported that the deal is for an undisclosed amount and remains subject to customary closing conditions, meaning the transaction has not yet closed.

Finance Magnates said the acquisition would strengthen eToro’s local presence in Latin America and add local operations and regulatory infrastructure to eToro’s regional expansion plans. It also reported that LB Finanzas operates an investment platform offering access to equities, cryptocurrencies and payment services, and that the company is regulated by Argentina’s National Securities Commission and Central Bank.

What is eToro buying in Argentina?

eToro is buying LB Finanzas, a Rosario-based investment platform that combines trading access with payment services. Rosario3 reported that LB Finanzas also offers peso and dollar accounts, giving the company a broader local product set than a pure brokerage.

According to Rosario3, LB Finanzas was started eight years ago with the goal of simplifying access to investments from Argentina. The same outlet identified Camilo Cristia as CEO and reported that the company has been growing rapidly in users and trading volume, a claim attributed to eToro’s director for Iberia and Latam, Tali Salomon.

Finance Magnates added that the platform provides access to equities and cryptocurrencies alongside payment services, and that it operates under oversight from Argentina’s National Securities Commission and Central Bank. Rosario3 also reported that the operation will combine LB Finanzas’ local services, including peso and dollar accounts, with eToro’s international investing offering.

Why does eToro want Argentina as a regional base?

eToro says the acquisition is meant to strengthen its local presence in Latin America, and Rosario3 reported that Argentina is being positioned as the regional hub. Rosario3 attributed to Tali Salomon, eToro’s director for Iberia and Latam, the view that Argentina is eToro’s entry point and regional base for Latin America.

Rosario3 also reported that the agreement goes beyond the local market and will place LB Finanzas and its team inside eToro’s Latin America development plans. That outlet said Salomon linked the acquisition to LB Finanzas’ user and trading-volume growth and wrote that the company’s expansion shows strong demand in Argentina for simple all-in-one investing tools.

Salomon told Rosario3, "Para mí, es como volver a casa," and the outlet identified her as having grown up in Rosario.

What are the deal terms and what happens next?

The transaction amount was not disclosed, and Finance Magnates said it remains subject to customary closing conditions. The deal remains pending and has not yet closed.

Finance Magnates said the LB Finanzas acquisition would be eToro’s fourth acquisition of 2026. The outlet also noted that eToro earlier in the year agreed to buy crypto wallet provider Zengo, completed its purchase of Israeli exchange Bit2C, and announced an agreement to acquire U.S. brokerage TradeZero, with closing expected in 2027.

Rosario3 reported that eToro is a publicly traded group listed on Nasdaq, underscoring that this is part of a broader acquisition push by a larger, listed fintech company rather than an isolated regional bet. If the deal closes, eToro would add LB Finanzas’ regulated Argentine platform, local accounts and operating infrastructure; Rosario3 attributed to Tali Salomon the view that Argentina will serve as a regional base for Latin America.

How does this fit eToro’s 2026 acquisition spree?

Finance Magnates reported that the LB Finanzas deal would be eToro’s fourth acquisition of 2026, following Zengo, Bit2C and TradeZero.

The reported sequence shows eToro moving across different parts of its business, from crypto wallet infrastructure to exchange operations, U.S. brokerage access and now a locally regulated Argentine investment platform. In LB Finanzas, eToro is adding a business with local user traction, payment services and regulatory coverage in a market it is positioning for Latin American growth.