Amazon reportedly in talks to buy Decart for $7B

What is Amazon reportedly trying to buy?

Amazon is reportedly negotiating to acquire Decart, an AI startup founded in 2023 that develops software and models for AI infrastructure and generated environments. Bloomberg reported on October 11 that Amazon.com Inc. was in talks to buy the company in a deal that could be valued at around US$7 billion, citing the Wall Street Journal. Reuters, as republished by The Straits Times, separately reported that Amazon was in talks to buy Decart for about US$7 billion, citing people familiar with the matter.

The reports describe Decart as a San Francisco-based, Israeli-founded company started by brothers Dean and Orian Leitersdorf and Moshe Shalev. The startup has built products including Lucy, a model for live video editing, and Oasis, which is used for robotics and self-driving tests. The Straits Times said Lucy is backed by Nvidia and can edit live video in real time, according to the company website, while Oasis is designed to generate simulated environments for robotics and autonomous driving training and testing.

Why could Decart matter to Amazon?

The reported attraction is Decart’s technology for making AI workloads more portable across chips. Business Standard said the startup develops software that optimizes AI models for different processors, helping workloads move more easily between chips, while Calcalist Tech said its software helps AI models run more efficiently and switch more easily between chips from different manufacturers. The Economic Times’ CIO arm said the acquisition would give Amazon access to technology that helps developers switch between different AI chips.

That capability lines up with Amazon’s own chip strategy. Economic Times reported that Amazon has developed its own AI chips through AWS, including Trainium3, and Business Standard said Trainium processors are designed to support AI model training and compete with Nvidia GPUs. Economic Times and Business Standard both reported that AWS gave Decart early access to Trainium3 in 2025 after meeting the startup’s founders.

Calcalist Tech also reported that AWS was already a strategic customer of Decart before the reported acquisition talks. For Amazon, owning software that improves chip portability could strengthen its pitch to customers building AI systems across heterogeneous hardware, even as the company continues investing in its own custom silicon.

How far along are the talks?

The deal is not done. Bloomberg said the purchase could be wrapped up soon if negotiations do not collapse, while The Straits Times reported that a deal could happen soon but was not certain and could fall apart if talks break down or another suitor emerges. Business Standard also said the talks remain ongoing and that no deal has been confirmed.

Calcalist Tech likewise reported that neither Amazon nor Decart has publicly confirmed an agreement. That means the reported price should be treated as a target valuation tied to negotiations, not a completed transaction.

What is Decart’s recent operating history?

Decart has raised capital quickly and reached a large valuation before these talks surfaced. The Straits Times reported that the company raised US$300 million in May in a round led by Radical Ventures, with Nvidia joining as a new investor. Business Standard and Calcalist Tech both said the round valued Decart at nearly or approximately US$4 billion in May 2026.

PitchBook-based reporting cited by Economic Times and Business Standard put Decart’s total funding above $400 million, while Calcalist Tech said the company has raised about $450 million in total. The Straits Times reported that Anthropic considered buying Decart in August for about US$6 billion and decided in September not to pursue the acquisition after due diligence, citing Bloomberg News. That earlier approach suggests Decart had already drawn interest from other major AI buyers before Amazon’s reported talks.

Taken together, the reports point to a startup whose value has risen fast because of both model products and infrastructure tooling. But the key facts remain unchanged for now: Amazon is still in talks, the price is still reported at about $7 billion, and no deal has been confirmed.