Higgsfield updates AI influencer tool for video inserts

What did Higgsfield announce about AI Influencer?

Higgsfield said it introduced AI Influencer, a tool for building a custom character and bringing that character into video. In Higgsfield materials on October 2, including its changelog and X post, the company said the product could create a custom AI influencer and put it into trend-based content.

According to Higgsfield’s materials, AI Influencer is meant to turn a generated character into a ready-to-post clip rather than a still image only. The company says the workflow starts with character creation and moves into video generation through its Genjutsu system.

How does the product work?

Higgsfield says users can create a character from scratch, from a reference, or from their own photo, then use that character in an existing video through Motion transfer or Object swap. The company’s product guide describes AI Influencer as a rebuilt character studio with 19 settings covering identity, body, face, hair, style and related attributes.

The studio runs in two tabs: one for character building and one for motion generation with Genjutsu. In Motion transfer, Higgsfield says the reference video’s movement is applied frame for frame to the generated character. In Object swap, the system replaces one element in a clip while keeping the rest of the original footage.

Higgsfield says motion generation uses one reference video of four to 30 seconds and up to 30 reference images. The company also says AI Influencer can preserve facial features from an uploaded photo, and that the latest update changed Character type from species selection to three levels of exaggeration: Average, Bold and Extreme.

What does Higgsfield say it costs and includes?

Higgsfield’s product page says one AI Influencer generation costs 1.12 credits, or about $0.06, and returns a portrait and full-body shot. Its API playground lists AI Influencer character-sheet generation at $0.05 per sheet and shows a release date of October 5, 2026.

The company also says the video workflow happens in the same studio through Genjutsu at 480p, 720p, or 1080p, and that finished AI Influencer characters can be reused inside Cinema Studio scenes through the media picker and @ references. Higgsfield says the product is intended for creators, marketers, filmmakers and agencies.

On its product page, Higgsfield says users can create a character, pick a trend or upload a three-to-30-second video, and generate a ready-to-post clip. The company also says users can swap outfits, products, or locations while preserving motion and camera.

How can users try AI Influencer now?

Higgsfield says users can try AI Influencer with up to five free generations on its site and in its ChatGPT extension. The company added that option in its October 2 X announcement, and its changelog later repeated the five-free-generations offer as of October 3.

Higgsfield also says the tool is powered by Genjutsu, and its materials frame the product around a few simple steps: create an influencer, pick a trend or upload a short video, then generate a ready-to-post result. That setup is aimed at quick reuse across social posts rather than one-off images.

The product page says AI Influencer supports a broader character workflow too, including optional face upload, reusable character sheets and video outputs at multiple resolutions. Higgsfield says finished characters can be carried into Cinema Studio scenes, letting the same persona appear across more than one clip.

What do the company’s own numbers suggest?

Higgsfield’s product page says its community has more than 25 million users. Semafor reported that Higgsfield attributed to itself a $1 billion run rate and 30 million users, but those figures were reported as company claims rather than independently verified facts in the article.

Semafor also quoted a Higgsfield spokesperson saying the deliberately uncanny look is intentional because polished faces can read as generic AI. The outlet reported that some AI-generated influencers built with tools like Higgsfield’s had already gained millions of views and thousands of followers, with some used to promote memecoins.

Higgsfield said the updated AI Influencer builds characters from 19 menu settings without prompt writing and can generate ready-to-post clips. The company also positions the tool for creator, marketing, film and agency workflows.