#AdTech
Coverage in this topic explores how adtech startups and investors are shaping the future of digital advertising, from audience targeting and measurement to automation, privacy, and AI-driven campaign tools. It highlights venture activity and product innovation across the adtech stack as companies adapt to changing platforms, data rules, and marketer needs.
Unity weighs reported Silver Lake, PIF approach at $25B
Reuters says Silver Lake and Saudi Arabia’s PIF held talks about a possible Unity take-private at about $25 billion after the company’s latest results.
Nov 8, 2026 · 4 min
Mistral AI buys Paris adtech startup Pimento
Mistral AI is reported to be acquiring Pimento, an AI ad-creative startup with more than 180 brand users, for an undisclosed sum.
Oct 9, 2026 · 3 min