Sound.me adds MCP access for campaign queries

Sound.me said it released a Model Context Protocol server for advertisers who want to query campaign data and creator metrics from AI assistants such as ChatGPT and Claude. The company’s advertiser page says users can connect their Sound.me account at sound.me/mcp, sign in, ask for estimates or campaign results in plain language, and, if they allow it, launch campaigns within configured spending limits.

Sound.me describes itself as a two-sided creator marketplace where artists, record labels and brands pay creators to make short videos for TikTok, Instagram Reels and YouTube Shorts. The company says campaigns can be run on those three platforms and that booked campaigns come with a live dashboard that updates every hour.

What does Sound.me’s MCP server let advertisers do?

Sound.me says the MCP server lets advertisers use ChatGPT, Claude, Cursor and other AI assistants to interact with their account conversationally. On its advertiser page, the company says users can connect at sound.me/mcp and then ask for campaign totals, estimates or results in plain language. The page also says the MCP server can launch campaigns when the user permits it and sets spending limits.

The company’s examples show the kinds of tasks it wants the server to handle: checking campaign status, launching a $250 U.S. campaign and comparing campaign views. Sound.me also says advertisers can ask for campaign results conversationally rather than navigating only through the dashboard.

How does the campaign setup work?

Sound.me says the setup flow includes platform selection, budget and targeting controls, plus a sound link and creator instructions. Advertisers can choose TikTok, Instagram Reels or YouTube Shorts; target worldwide, one of 24 countries or a region; and set budgets shown in the interface at $250, $1,000, $1,500 or custom.

The company says campaign durations shown in setup include 72 hours, 7 days and 14 days. Targeting options include age range, gender, language, creator size and location, and users can add up to three example creators for matching. Sound.me also says creator follower-count targeting ranges from 100 followers to more than 50 million.

Sound.me says its team reviews every video for compliance with campaign directions. If a creator does not follow the prompt, the company says the video is rejected, the creator is unpaid and the budget for that work is returned to the campaign. The advertiser page also says campaigns go live right after checkout and the first creator posts usually appear the same day.

What scale and limits does Sound.me disclose?

Sound.me says it has more than 3 million registered creators across 61 countries and claims platform scale of 181B+ organic views, 90M+ videos and 20K+ advertisers. The company also says creators are paid based on views from approved videos and that creator posts stay up for at least 45 days.

The company places several limits on what the platform is meant to support. It says it does not guarantee minimum views, sales, streams or specific conversions from campaigns. It also says certain promotions are prohibited, including money exchange, cryptocurrencies, ICOs, NFTs, adult content, similar services and get-rich-quick schemes. For unapproved sounds, Sound.me says it offers a full refund within seven business days.

On TikTok campaigns of $1,000 or more, Sound.me says advertisers can also approve creators themselves. The company lists promote@sound.me as the support contact for campaigns and identifies the site operator as Sound LLC, with copyright years 2022, 2026.

What does Sound.me say about the release?

Sound.me presents the MCP server as a way to query influencer-marketing campaign data and creator metrics from AI assistants. The company’s public release post says the server enables ChatGPT and Claude clients to directly query campaign data and creator metrics.

Sound.me says the release is available through its advertiser setup page and that users can sign in with a Sound.me account at sound.me/mcp. It also says the server can return estimates or campaign results in plain language and can launch campaigns if the user enables that option and sets spending limits.

For advertisers, the practical takeaway is narrow: Sound.me is exposing campaign totals, estimates and launch actions through an AI-friendly interface, while keeping spend limits and user permission checks in place. The company does not say in the materials provided whether access is limited to selected advertisers or available to all users immediately.