ElevenLabs launches partner program, deepens McKinsey tie

ElevenLabs announced a formal Partner Program on Nov. 11, 2026, alongside a deeper alliance with McKinsey designed to support enterprise deployments of ElevenAgents. The company said the program is built for integrators, consultancies, software vendors and agencies that help customers deploy AI agents in production.

ElevenLabs also said the enterprise channel is already a meaningful part of its business. In a company post, it said enterprises account for more than 55% of revenue, while its partner ecosystem generated more than $52 million in partner-sourced and partner-influenced revenue this year and $315 million in partner-generated pipeline. CEO Mati Staniszewski said the company had "550+ integrators and partners" ready to help customers get into production.

What does ElevenLabs’ new partner program include?

ElevenLabs said the program gives partners access to certifications, a Partner Academy, deal registration, co-selling, joint go-to-market opportunities, partner incentives, dedicated technical support and a certified partner directory. The company said the idea is to give enterprises a clearer way to find qualified deployment help while giving partners a more structured route to build services revenue.

The company said the program is meant to support new revenue streams for partners in consulting, systems integration, implementation, managed services and industry-specific solutions. It also said partners can build new AI solutions and practices using technical certifications, the Partner Academy, APIs and integration resources.

ElevenLabs said its technical experts can work alongside partners to speed up implementations and support enterprise customers worldwide. It also said it will not compete with partners for implementation services.

How will partners move through the tiers?

The partner application page describes three tiers: Registered, Growth and Strategic. ElevenLabs said every partner starts at Registered and can move up as certifications and ElevenLabs revenue grow, with quarterly tier reviews.

The company said certification counts toward tiering begin Jan. 1, 2027. It said Growth requires "2 + 2 certified" and Strategic requires "5 + 4 certified," plus revenue thresholds. The certification count refers to certified Deployment Engineers and certified GTM Specialists.

ElevenLabs said a Certified Partner badge requires two certified Deployment Engineers and two certified GTM Specialists. It described Partner Academy as free, on-demand training for partners’ sales and delivery teams. One certification is for Deployment Engineers to "Design, build, test and launch production ElevenAgents," while another is for GTM Specialists to position ElevenLabs, run discovery and qualify agent use cases.

Why is McKinsey part of the announcement?

ElevenLabs said its alliance with McKinsey pairs ElevenAgents with McKinsey’s enterprise transformation expertise and QuantumBlack, AI by McKinsey. The company said the relationship is intended to make it easier for enterprises to deploy ElevenAgents with consultancies, systems integrators, software vendors and agencies.

At its NYC summit, ElevenLabs said partners either handle integrations into customers’ existing tech stacks or work alongside ElevenLabs forward-deployed engineers on complex deployments. The company said it is also expanding those forward-deployed engineer capabilities alongside partner investments, and that the engineers work with partners on complex implementations to solve technical challenges, accelerate deployments and transfer expertise.

ElevenLabs identified AWS, Google Cloud and NVIDIA among the enterprise technology partners in its ecosystem. At the summit, it also said the partner network included Google Cloud, IBM, Deloitte, DXC and Genesys, and that the network had grown to more than 550 partners across 44 countries with 1,100 certified deployment engineers across 350 partner organizations.

What happens next for enterprise customers?

ElevenLabs said enterprises can use the new certified partner directory to find qualified deployment partners. It also said enterprises will be able to buy marketplace agents using existing ElevenLabs commitments starting next year.

The company’s enterprise pitch is tied to a broader product push around ElevenAgents, which it described as a platform for configuring, deploying and improving voice and chat agents across sales, support, recruitment and operations. ElevenLabs said Memory will let ElevenAgents recognize returning authenticated customers and recall prior conversations, while Routines is a new automation layer that can run multi-step work before, during and after conversations.

ElevenLabs said it already works with major enterprises, including daily use inside five of the 10 largest tech companies, five of the 10 largest insurers and four of the 10 largest telecoms. The company also said free early access to ElevenAI opened on Nov. 11, 2026, and that in the coming months it will help businesses fine-tune certain open-source language models and ElevenLabs voice models for their own use.

ElevenLabs said customers will be able to bring live-deployment data and work with its researchers to refine the models powering them, choosing metrics such as CSAT or reliability for the fine-tuning work.